Charles Odii, founder and Executive Director of SME100 Africa, has launched his new book, “21 Questions on Entrepreneurship.” This practical guide addresses critical questions that aspiring entrepreneurs face while starting and running a business.
In the book, Odii shares insights from over a decade of experience and interactions with thousands of entrepreneurs. He emphasizes understanding one’s “why” before beginning an entrepreneurial journey. The book covers essential topics such as funding, business structure, marketing strategies, and risk management.
Odii created this initiative in response to numerous inquiries from young entrepreneurs seeking guidance. By sharing his knowledge, he hopes to help others avoid common pitfalls and succeed. Additionally, the book includes templates for business plans and checklists to assist readers.
The launch of “21 Questions on Entrepreneurship” aligns with Odii’s mission to empower young entrepreneurs and small and medium enterprises (SMEs) in Africa. His organization, SME100 Africa, has already supported over 100,000 SMEs by providing access to finance and markets.
This book serves as both a collection of advice and a roadmap for anyone looking to thrive in the competitive world of entrepreneurship.
