By Damiete Braide
Eloho Efemuai is not one to be confined by a single title. She is a personal brand strategist, coach, singer, broadcaster, speaker, and author, a dynamic force whose work transcends categories.
Yet, at the heart of everything she does lies one mission: to empower people to step boldly into the very best version of themselves. Her latest book, You’re Not Everyone’s Cup of Tea, captures that mission in written form, blending personal experience with practical wisdom to inspire readers to embrace authenticity and stop chasing universal approval.
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Eloho’s journey to authorship did not begin with a lifelong dream of writing books; it began with life itself, messy, raw, and sometimes painfully instructive.
For years, she navigated the challenges of rejection, misunderstanding, and the relentless pressure to fit into roles and boxes that had nothing to do with her true identity. These experiences were not just emotionally taxing; they were clarifying. “Writing became a way to process those experiences and turn them into something meaningful for others,” she says. “I wanted to put into words the lessons I had learned about identity, confidence, and standing firm in who you are, even when others don’t understand or approve.”
You’re Not Everyone’s Cup of Tea is both a personal memoir and a universal manifesto. The title, she explains, is a playful nod to a familiar British saying, but the message is serious: you cannot be everyone’s preference, and that’s okay. In fact, trying to be liked by everyone is often the fastest route to losing yourself. Through candid storytelling, Eloho explores themes of self-worth, boundaries, imposter syndrome, and the joy of living unapologetically.
She hopes her readers will leave the book feeling lighter, freer, and braver. “I want them to have the courage to stop apologising for who they are and the confidence to walk their path without constantly seeking validation,” she says. The message is one she had to live by herself before she could write about it, and that lived authenticity infuses every page.
Balancing the demands of writing with her thriving coaching business has been far from easy. Both require deep emotional presence, creativity, and strategic thinking. To manage this, Eloho has learned to work in seasons —dedicating certain periods exclusively to writing and others to developing and delivering her coaching programmes. “Clear boundaries, realistic deadlines, and the courage to say ‘no’ to certain opportunities are crucial,” she explains. “It’s about respecting both callings without letting one overshadow the other.”
Her writing voice has been shaped by authors who have influenced her both personally and professionally. Brené Brown’s work on vulnerability and courage has had a profound impact, encouraging Eloho to guide others toward showing up authentically in their own lives. Similarly, Joyce Meyer’s teachings on resilience, faith, and mindset have anchored her during seasons of uncertainty and transition.
Among the many books she has read, one stands out as especially transformative: Brené Brown’s Daring Greatly. “It gave me language for concepts I had felt for years,” she says. “Especially the idea that vulnerability is not weakness, but a source of strength and connection. That perspective shifted the way I approach relationships, my work, and my personal life.”
For aspiring authors, Eloho offers both encouragement and practical guidance. “Start where you are,” she advises. “Don’t wait until the manuscript is perfect, it never will be. Write consistently, even when you don’t feel like it. Seek honest feedback from people who will tell you the truth, not just what you want to hear. And remember, your unique voice is your greatest asset.” She also stresses the importance of embracing new tools and technologies that make the publishing process more accessible than ever. “Publishing is just the vehicle,” she says. “The real work is telling the story only you can tell.”
With You’re Not Everyone’s Cup of Tea, Eloho demonstrates exactly what she teaches. She shares her truth unapologetically, knowing that not everyone will agree with her or even understand her, and choosing to see that reality not as a limitation but as a source of freedom. Her message is clear: not everyone will get you, and not everyone needs to. The real measure of worth is self-acceptance.
The book challenges readers to shed the exhausting pursuit of pleasing everyone, to embrace their own individuality, and to set boundaries without guilt. In a world where conformity is often rewarded, Eloho’s voice cuts through the noise as a reminder that there is immense strength in being exactly who you are. “What matters most is that you get you,” she says with conviction.
Through her book, her coaching, and her broader work, Eloho Efemuai continues to inspire individuals to find their voice, own their story, and live authentically, without apology and without fear. Her journey proves that the very things we think disqualify us, the rejections, the misunderstandings, the moments we felt out of place, are often the exact experiences that equip us to lead, to teach, and to inspire others.
In a society that constantly urges people to fit in, Eloho is boldly advocating for the opposite. She is proof that it is possible to live a life of impact and purpose without sacrificing individuality. Her message is as liberating as it is challenging: stop trying to be everyone’s cup of tea and start living as your own bold, unapologetic brew.
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