By Bianca Iboma-Emefu
Erelu (Dr) Anu Esuola of Ojoko Kingdom in Kwara State is a trained dentist who later veered into the beauty business, a development born out of her passion for beauty.
In this interview with Saturday Sun, she spoke about her passion for beauty industry, journey into the business, and beauty business generally.
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You are a dentist, with plans to build a dental clinic. Why did you dump that plan only to build a Spa?
I am a trained dentist whose journey into the wellness industry is as unconventional as it is inspiring. Interestingly, the building that now houses the serene spa was never originally intended for this purpose. I was supposed to open a dental clinic. But when I tried to start the process, I discovered a challenge. My second daughter is also a dentist, so I understood what was needed to get started. But while I was working on setting it up, I discovered that many licensed dentists had left the country. I had already paid for the property, so I had to think quickly. While figuring out the next move, I remembered my long-standing interest in owning a spa, though perhaps not in this way. Still, I thought, it is still about health, and I decided to start something new. That’s how Nunu Spa was born. In school, they called me Nunu, short for Anu. It stuck. When it was time to name the spa, I wanted something personal and authentic, so I chose Nunu.
I always wanted to open a spa, not exactly this way, but I’m glad it happened like this. Rather than abandon the space or rush into something else, I chose to pivot. One year later, we opened our second branch at Sheraton Hotel, Ikeja, on my 62nd birthday.
Did you have any formal training before launching the spa?
No, I didn’t. But I made sure to bring in skilled technicians and wellness professionals. I do things by the book, I don’t cut corners. That’s very important to me.
What challenges have you experienced?
I’m a soldier. As long as I’m doing things legally and with integrity, nothing can stop me.
What’s makes your spa unique?
Authenticity is a core value for both me and my business. Although I had no formal training in spa services before launching the venture, I didn’t claim to be an expert. Instead, I ensured that trained and certified technicians provide the services professionally and safely. It’s more than beauty, it’s about healing. From the moment clients step in, they feel peace. We offer complimentary non-alcoholic drinks to help them relax. We want them to leave better than they came in.
What services do you offer at the spa?
Everything. Pedicures, manicures, facials, hairstyling, barbering, makeup and massages. We even have a sauna and are adding a physical therapist for senior citizens and those recovering from strokes or accidents.
Any plans for expansion?
Yes, we’re working on a resort in Oyo town, modelled after luxury escapes in Lekki. It will have two-bedroom suites, a presidential villa, swimming pools, and a basketball court.
How do you ensure hygiene and quality in your spa?
We’re extremely meticulous. No tools are shared, every client has a personal kit. Sanitation is non-negotiable.
What is your take on aesthetic surgery?
The decision to undergo any form of surgery, particularly aesthetic surgery, is deeply personal and can vary significantly from one individual to another. As a woman you can still maintain your shape and keep fit without actually doing surgery. It’s important for individuals to examine the motivations behind their desire for surgery. Are they seeking to meet societal standards, please others, or genuinely feel that a change will improve their self-esteem?
Also, you should seek professional advice from qualified surgeons and mental health professionals to provide a clearer perspective. They can help assess whether the desire for surgery is rooted in healthy, self-improvement or if it stems from deeper emotional issues.
It’s crucial to have realistic expectations about the outcomes of surgery. While some may experience a boost in confidence, it’s important to understand that surgery does not necessarily resolve underlying issues related to self-esteem. Consider combining beauty enhancement with other methods of self-care, such as therapy, fitness, healthy eating, and mindfulness practices. These can contribute to a more sustainable improvement in self-esteem.
Embracing individuality and accepting imperfections can often lead to a healthier self-image. Society’s beauty standards are constantly changing, and finding beauty in being unique can foster a stronger sense of self-worth.
Surrounding oneself with a supportive community can help bolster confidence and reinforce the idea that beauty comes in many forms.
Ultimately, the focus should be on enhancing one’s well-being rather than conforming to external expectations. Every choice regarding beauty enhancement should be made with careful consideration, respect for oneself, and a clear understanding of one’s goals.
How do you support your staff beyond the workplace?
I see myself as a mentor. I tell my staff, “This is yours to take over someday.” I want them to feel ownership, not just employment.
What’s your take on beauty and self-confidence?
Beauty isn’t about how much skin you show. It’s what you carry inside. Self-esteem is beauty. Confidence and dignity attract the right attention.
Do you use natural products in your treatments?
Yes, only organic and herbal products, no harsh chemicals. Embracing natural beauty is important to me.
What are your views on cosmetic surgery and beauty fads?
Don’t try to be like the Joneses. If you’re short, work it. If you’re curvy, own it. Beauty isn’t one-size-fits-all.
You’ve said the spa is more than a business. What does it mean to you?
It’s therapy. When someone gets a massage or manicure, they forget their problems, even if briefly. It’s healing for both body and mind.
Do you believe spa services should be accessible to all?
Absolutely. Even though the economy is tough, we strive to make our services affordable. Everyone deserves care.
Tell us about your philanthropic efforts
Through Mercy International Medical Mission, Erelu Medical Mission Nigeria, and Community Dentistry Strong Will USA, we organise free medical outreach such as diabetes checks, blood pressure screenings, eye tests, and we provide free eyeglasses.
What advice do you have for women aspiring to go into wellness business?
Start small. Build slowly. Rome wasn’t built in a day. Let your work speak for you. Let your light shine with dignity.
Any final word for women?
God gave us beauty, not just to admire, but to preserve. When we care for our bodies, we honour what He gave us. When women feel whole, they do wonders for their communities.
The post My journey into spa business – Erelu Esuola appeared first on The Sun Nigeria.
