By Lukman Olabiyi
Traditional rulers and cultural advocates have called on governors in the South-West region to prioritise the promotion of cultural festivals and the preservation of heritage sites as a means of safeguarding Yoruba identity and boosting the region’s economy.
The call was made at the 2025 edition of the Okota Festival, held in Arigidi-Akoko, Ondo State, and organised by the Olokun Festival Foundation (OFF).
Among the key speakers were the foundation’s founder and Aare Ona Kakanfo of Yorubaland, Iba Gani Adams; the Chairman of Akoko Northwest Council of Obas and Owa of Ogbagi, HRM Oba Victor Adetona; and the Zaki of Arigidi-Akoko, HRM Oba Yisa Olanipekun.
In his remarks, Iba Gani Adams urged the Ondo State Government to recognise and promote the Okota Festival as one of Nigeria’s leading cultural celebrations.
He emphasised that, with the right support and development, the Okota River site could become an internationally recognised cultural heritage and tourism destination, similar to the Osun-Osogbo Grove.
“Yorubaland is richly blessed with numerous heritage and tourism sites. If well developed, these sites can drive economic growth and transform our communities. Governments in the region must act decisively to preserve our culture and attract global tourism,” Adams said.
He also called on traditional rulers to be more proactive in promoting Yoruba culture, stressing the importance of distinguishing between religion, culture, and tradition.
“Across the world, nations that embrace their heritage thrive. Asia is a great example; cultural preservation has complemented their technological growth,” he added.
Speaking at the event, Oba Adetona stated that he had been inspired by Adams to begin an annual festival in Ogbagi and called on the Ondo State Government for institutional support to ensure its sustainability.
In a similar vein, Oba Olanipekun of Arigidi-Akoko appealed to Governor Lucky Aiyedatiwa and the Commissioner for Culture and Tourism, Adesoji Afolabi, to support traditional rulers in promoting cultural activities.
He also urged the government to resume the provision of financial and material support to traditional stools, highlighting the financial strain faced by many monarchs.
Chairman of the occasion, Hon. Ogunbi Abiodun, expressed joy over the successful hosting of the festival and pledged to support the 2026 edition.
He encouraged traditional rulers in Akoko to continue praying for the development of their people.
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