Unlocking the potential of agrotourism in Anambra

By Maduabuchi Dukor

Anambra State is charting a bold new course under a visionary leadership. With a clear roadmap to revolutionize agro-tourism through inclusive economic development, the state is positioning itself as a beacon of prosperity, innovation, and sustainability in Nigeria and West Africa. This forward-thinking agenda is designed not only to unlock the vast natural and cultural wealth of the state but also to ensure social equity, economic self-reliance, and an enhanced quality of life for all Anambra citizens. The man of the moment is the able and fearless workaholic Governor (Oluatuegwu), Professor Charles Chukwuma Soludo, whose vision is rooted in technology and nature. At the interwoven reams of nature, culture and resources is the aesthetics of Agrotourism.

Agrotourism preserves traditions—like traditional cooking, craftsmanship, rituals, or storytelling by showcasing them to visitors. Cultural heritage enriches tourism and strengthens local identity.  Preserving the landscape sustains culture and livelihoods. Long-term sustainability comes from diversified, landscape-integrated farming that prioritizes environmental health and maintains cultural heritage for future generations. Community-driven cultural engagement multiplies developmental impact. Natural resources enhance value chains by integrating crop production, livestock, fish farming, processing, and eco tourism into a closed-loop system. Nothing is wasted as organic waste becomes fertilizer or feed, processed goods supply on-site restaurants, and agribusiness training and accommodation draw visitors. Diversified revenue through agritourism builds resilience. Agrotourism provides immersive learning: farm-to-table cooking, guided harvesting, composting workshops. These create both immediate visitor value and long-term awareness of sustainability. It helps drive public and private investments in rural infrastructure such as better roads, accommodations and  utilities  that further enhance development and quality of life. This is vintage Soludo’s humanism in a motion of afterthoughts on technology and nature.

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At the heart of this transformative vision is the integration of smart agricultural practices and tourism development. The Governor’s vision includes the deployment of smart farms across the state’s agricultural zones. These technologically driven farms utilize tools such as drones, sensors, and AI-powered analytics to monitor crop yield, irrigation efficiency, pest control, and soil health. This innovation empowers farmers with real-time data, enhances productivity, and ensures sustainable land use.

Furthermore, the establishment of a Central Agro-Processing and Export Hub—strategically connected to the Anambra Multi-modal Industrial City (AMIC) will create a value-added chain from farm to export markets. This hub is designed to process raw agricultural products, reducing post-harvest losses and increasing foreign exchange earnings through agricultural exports. With streamlined logistics and digitized processes, it becomes a nexus for investment, innovation, and rural job creation.

In line with climate-smart agriculture, the reactivation of the Ifite-Ogwari irrigation infrastructure represents a cornerstone of food security and agricultural resilience. This project aims to transform Anambra into a regional rice powerhouse, reducing dependency on imported rice and fostering domestic competitiveness. This irrigation scheme will not only increase rice output but also generate seasonal employment and stimulate allied agro-industries such as milling, packaging, and logistics. Recognizing the economic potential of perennial cash crops, the state is scaling its coconut and oil palm revolution. This grassroots-driven initiative targets widespread cultivation at the household and community levels, encouraging every family to own and maintain productive trees. Over time, these trees will not only boost household incomes but also support local industries such as cosmetics, biofuel, food processing, and exports. This bottom-up economic model aligns with the broader goal of achieving economic self-reliance across Anambra’s rural and peri-urban communities.

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Beyond agriculture, Anambra is richly endowed with eco-tourism and cultural heritage sites that, if properly harnessed, can rival global tourist destinations. The state government is already laying the groundwork to develop these assets, merging heritage with hospitality. Iconic sites such as Ogbunike Caves, Owerre-Ezukala Waterfalls and Agulu Lake will be transformed into world-class eco-tourism destinations. These developments will include supportive infrastructure. By weaving local traditions and ecological conservation into the tourism narrative, Anambra will offer a unique and authentic visitor experience. The hospitality sector is also receiving a major boost. The construction of the Marriott Hotel in Awka symbolizes a new era of hospitality, signaling readiness to host international tourists, investors, and conference delegates. This upscale development will serve as an anchor for business and leisure tourism, further enhancing the state’s image as a safe, modern, and welcoming destination.

Anambra’s vibrant culture—long treated as a side story—is now being elevated to the status of a valuable economic asset. Cultural festivals, traditional art forms, cuisine, fashion, and folklore are being promoted as both a source of identity and a channel for wealth creation. This cultural economy will be developed in a respectful and sustainable manner, ensuring that the heritage of the people is preserved even as it is monetized for global consumption. Nature, culture, and resources converge into a self-reinforcing cycle of prosperity. Nature provides the physical beauty, biodiversity, and resources necessary for agriculture and eco experiences. Culture animates those natural spaces with tradition, storytelling, and identity—enhancing authenticity and appeal.

Resources and infrastructure enable transformation of raw materials into tourism products, training, and wealth, while reinvesting back into the land and community. Education and community engagement amplify value by raising awareness, staying true to cultural roots, and inspiring sustainable practices. Wealth creation and infrastructure drive improved livelihoods, rural retention, and a growing, resilient economy while safeguarding environmental and cultural capital.

Governor Soludo’s agro-tourism vision is not just a policy, it’s a transformational blueprint aimed at creating a livable, inclusive, and prosperous Anambra State. By fusing digital technology with agriculture and tourism, the state is unlocking a new era of economic diversification, rural development, and environmental stewardship. With the groundwork already in motion, Anambra is on the cusp of becoming a model for other states and regions across Africa  where tradition meets innovation, and nature coexists with enterprise.

• Professor Dukor is President/Editor-in-Chief, ESSENCE LIBRARY (Cultural and Scientific Development Center), Department of Philosophy, UNIZIK

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