By Zika Bobby
Music executive and founder of Ibiyank Worldwide Entertainment, Saka Azeez Olawale, has said that the rise of Nigeria’s entertainment industry has provided sources of livelihood for youths across the country, thereby reducing their involvement in crime and other social vices.
Olawale, who equally presides over Massmediaforum—a widely followed blog dedicated to showcasing emerging talents, established stars, brand elevation, music marketing, and content circulation—disclosed that he was in the business of entertainment to add value and help elevate existing standards.
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According to him, rising through the ranks and working closely with several household names in the industry had opened his eyes to the limitless potential Nigeria’s youth possessed.
He said: “Entertainment in Nigeria these days is huge, and I am glad that many young people across the country are finding sources of livelihood from the industry.
“As a stakeholder, I am here to help reshape how music and entertainment in Nigeria are generally perceived. “I am interested in what is missing in the game and working tirelessly to add real value and bridge the gap.
“This drive has seen me supporting many budding talents in the entertainment space who are now prominent names.”
While revealing that his outfit has contributed to the growth of music stars like Young Duu, and popular TikToker, Peller, before they hit the limelight, Olawale revealed that his encounter with another popular TikTok star, Zeez, some years ago while starting his craft, taught him a valuable lesson that has remained with him till this day.
He added: “Zeez reached out to me back then to help him promote one of his comic videos and tried paying me through PayPal, but the transaction didn’t sail through despite making efforts to get the funds across through his brother.
“I regret not doing that for free for him back then. But I am glad that Zeez and I still get along despite that setback.
“That particular experience taught me a lot of lessons that have remained valuable till this moment.”
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